Why Discord Marketing? Infographic With Proven Statistics Of Discord

Why Discord Marketing? Infographic With Proven Statistics Of Discord


For a platform that was once made to make communication (and life) easy for gamers, Discord has certainly come a long way. In the US alone, it receives hundreds of millions of users monthly – enough to turn the eyes of every digital marketing agency out there.

Make no mistake, Discord is still a modern gamer’s paradise. It’s just that it’s beginning to shed its “social media for gamers only” reputation, as evidenced by its rise as an all-around streaming and communications platform that can serve everyone. 

Without a doubt, it needed to undergo that evolution to make Discord marketing not only viable but actually favored by marketers in the same vein as social media marketing. And, evolve it did, despite the bumps and hurdles it encountered along the way. 

It turned into a platform where individuals and groups with special interests can build communities and maintain connections conveniently. It didn’t take long for it to become a treasure trove for every mobile app marketing agency, in short. 

Indeed, now’s the ripe time to start marketing on Discord. If you’re still having doubts or are still unclear about the nothing short of the explosive growth of this platform in this regard, then let this infographic dispel any lingering cloud of uncertainty once and for all.

By so doing, you’ll also gain valuable insights on how to hone your Discord marketing strategy based on your goals, whether it’s maximizing reach, boosting mobile app user engagement, maintaining communication, and building a dedicated community, to cite a few. 

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More Effective Connection With Your Audience

By relying on our Discord promotion services, you can get your brand name to spread via your community. Reaching out to us is the simplest way to upgrade your business class right now.

What Is Discord?

A Platform for community administration & messaging. A Voice Over Internet Protocol Chat Platform allows registered users to connect with the other members of the servers via text chat, voice chat, and video conference.

Age Limit

Above 13 Years Only Allowed

Mapping the Growth of Discord

Average Monthly Active Users

  • 2019 – 56 Million
  • 2020 – 100 Million
  • 2021 – 140 Million
  • 2022 – 150 Million

Discord Registered Users

  • 2019 – 250 Million
  • 2020 – 300 Million
  • 2021 – 350 Million
  • 2022 – 390 Million

Average Monthly Usage

United States – 4 Hours 67 Minutes

Discord Ranking Positions on App Store’s Social Networking Category

Device United States United Kingdom Japan
iPhone 4th Place 5th Place 5th Place
Ipad 2nd Place 5th Place 2nd Place

Top Countries Using Discord – Based on Monthly Traffic

  • US – 228.8 Million Visits
  • Brazil – 19.1 Million Visits
  • France – 17.8 Million Visits
  • UK – 16.9 Million Visits
  • Germany – 14.8 Million Visits

Tell-Tale Signs Based on Server Statistics

Active Discord Servers

  • 2019 – 4.4 Million
  • 2020 – 6.7 Million
  • 2021 – 13.5 Million
  • 2022 – 19 Million

Server Join-Up Limitations

Without Nitro Subscription – 100 Servers

With Nitro Subscription – 200 Servers

Largest Servers in Discord

Fortnite – 845,000 members

Roblox – 790,000 members

MrBeast – 765,000 members

Engaged Community With Discord Marketing

Proven Tips For Discord Marketing

  • Encourage the user’s own content
  • Connect with Influencers
  • Conduct Live Events
  • Offer Discounts
  • Monitor Server Insights

Best Marketing Benefits of Discord

  • Community Groups 
  • Promotion Brand Relevant Contents
  • Quick Response for Customers
  • Events, Live Streams 
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