Global Mobile App StatisticsDCI
Gone are the days of getting our news via desktop computers and laptops. Mobile has quickly become the top digital media consumption platform, and people spend more time than ever looking at screens. That said, it is vital for marketers and advertisers to get a clear idea on smartphone adoption, where the mobile app market is now, mobile app usage on different devices, and consumer preferences, among other aspects. Here are some statistics that will deepen your understanding of the mobile consumer, and help you plan your mobile strategy.