Quinn Street
QuinnStreet Properties is a premier real estate firm specializing in luxury and lifestyle-driven homes on the beautiful island of Mauritius. Known for their stunning beachfront villas, QuinnStreet Properties offers clients a unique opportunity to experience the finest of island living.
Project Overview
QuinnStreet Properties approached Dot Com Infoway with a request for a highly stylized 30-second video ad, entirely AI-generated, designed to parody a luxury perfume commercial with an unexpected twist. The goal was to create an engaging, cinematic ad that not only captured the elegance and luxury of Mauritius beachfront villas but also delivered a humorous reveal at the end.
Challenges
- Blending Satire with Cinematic Realism: The ad needed to convincingly mimic the visuals and aesthetics of a high-fashion perfume commercial, with slow-motion, black-and-white shots, and a dramatic European-accented voiceover, while eventually shifting into a comedic real estate ad.
- Voiceover Tone Management: The ad required two contrasting voiceover styles: an elegant, sultry European whisper for the first 20 seconds, followed by a casual, comedic tone for the final 10 seconds. This required perfect synchronization and pacing.
- Narrative Through Visual Metaphors: The commercial had to creatively represent luxury without directly showing the properties. Abstract visuals like tiles, wind, and pool dives were used to evoke the essence of high-end living.
- Seamless Style Shift: The transition from black-and-white, dramatic visuals to full-color, vibrant beachfront shots had to feel natural, not jarring, ensuring a smooth tonal shift.
Our Solutions
DCI implemented a structured, creative workflow to ensure the campaign’s success:
- Script-to-Screen Workflow: A detailed storyboard was developed to align with the approved script, ensuring every frame matched the emotional tone and visual metaphor.
- AI Visual Generation: We used fine-tuned AI prompts to generate abstract, cinematic visuals, ensuring consistency in lighting, camera angles, and fashion aesthetics throughout the video.
- Dual Voiceover Synchronization: The two contrasting voiceovers were carefully synchronized with visual elements to maintain the desired tone, from elegant sophistication to a humorous twist.
- Tone Shift Engineering: To ensure the style shift was smooth, visual effects and audio cues were synchronized with the final comedic reveal, much like a punchline in a stand-up routine.
- Final Assembly & Output: The final video was color-timed, stitched, and optimized for sharing across social media platforms such as WhatsApp Catalogue and YouTube.
Our Results
100% AI-Generated Ad: The video was entirely generated by AI, achieving the desired cinematic effect without the need for actors or a film crew.
Fast Turnaround: Delivered in under 1 week from script approval to final output, demonstrating the power of AI in speeding up production timelines.
Social Media and Digital Platform Ready: The ad was optimized for easy sharing across platforms, including social media and digital campaigns, driving engagement and promoting the luxury beachfront villas.
What Our Client Say’s
John Doe
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John Doe
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
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