Grande Bay Resort and Spa is a new boutique resort located at Mahabalipuram, Chennai, Tamilnadu. Created for the global traveler, Grande Bay Resort & Spa wanted to increase their online traffic by establishing their brand authority in the search engine to bring them quality leads. With growing competition in the online travel sector, Grande Bay Resort & Spa turned to Dot Com Infoway to help their business to achieve its goals.
DCI created a targeted ad group structure that allowed for a very high quality score and extremely low cost per conversion. The campaign receives around 20 to 25 conversions on average per week at a conversion rate of 6%. The number of conversions has increased significantly over the time period and the cost per conversion has reduced to INR 400 from INR 800.