Hands-On Equations is the ideal first introduction to algebra for elementary and middle school students. Not only will these students have FUN, and be fascinated with the program, their sense of self-esteem will be dramatically enhanced as they experience success with sophisticated looking algebraic equations. DCI worked on the pre-launch, on-launch and post-launch promotions for the innovative app. The challenge was to reach the target customers in an over-crowded market.
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