2017 was the year of ICO (Initial Coin Offering). Speaking numerically, over five billion dollars were raised by the 900+ ICOs launched in 2017. However, less than 50 percent of these ICOs were actually successful. The reason – well, it could be a flawed product or flawed marketing, but even a great product is bound to fail without the support of an ace marketing strategy, isn’t it?
So, even as ICOs remain hot in 2018, due to increased competition and higher regulation, it is going to be more difficult than ever before to make your ICO work. Consequently, it is your ICO marketing strategy that is going to make the ultimate difference on your journey and decide the fate of your startup.
But how do you decide upon the best marketing strategy for your product?
At Dot Com Infoway, a globally leading IT and digital marketing agency, we understand your conundrum. So, to help you market your ICO in the most effective manner, we have prepared an infographic that explains everything from what is an ICO to the benefits of ICO to tips on successfully marketing an ICO in a simple and easy to understand manner.
This lucid infographic is a repository of useful information presented in a palatable manner. The data for the infographic is derived from credible sources such as Visual Capitalist, Cointelligence, Blockalive, etc.
How to Create a Successful Marketing Strategy for ICO?
What is ICO?
ICO is a new way to raise funds for a start-up or project through the sale of a new type of cryptocurrency, usually using Blockchain Technology.
Top Industries for ICO Funding
Infrastructure – 37%
Trading & investments -12.9%
Finance – 9.4%
Data Storage – 8.8%
Payments – 6.6%
Other – 27.5%
Reasons to Participate in ICO:
Long-term investment – 60%
Interest in Technology / Product – 22%
Speculation – 18%
How to Market your ICO Successfully?
1. Build a Killer Website for your ICO:
Before you launch your ICO, make sure you have a well-optimized website with:
Simple & Modern Design
Clear Navigation
Content with Relevant Information
Engaging video about what viewers can expect
Looking for ICO Marketing Services?
Dot Com Infoway provide End-to-End ICO Marketing Services in helping new businesses promote their ICO through successful marketing campaigns and make them reach their fundraising targets. Book a free consultation with our experts.
Imagine that a business wants to establish its online presence. It can choose a website builder to launch a website quickly using ready-made templates, or invest in custom web development to create a website tailored to its specific needs....
Let’s imagine that there is a customer who shops online. He browses the online store’s catalog, finds the item that he wants to purchase, and adds it to his cart. However, he does not complete the order, resulting in...
Every business wants to turn its ideas into successful applications. However, many organizations invest in development and distribution without knowing whether their products will attract customers or generate revenue. As a result, they waste resources creating applications that may...
Your app launched to great reviews, but a few years on, downloads have flattened and complaints are creeping in. If your business needs a mobile app upgrade, it may be time to consider modernizing it. Devices, operating systems, and...
For years, the mobile experience has followed a familiar pattern: users open an app, navigate through menus, enter information, select an action, and wait for a result.
Agentic AI is beginning to change that model.
Instead of requiring users to manually...
You publish high-quality content, optimize your website, and follow SEO best practices, but your pages still struggle to appear on search engines. You are not alone. Many businesses face the same challenge where their content exists online but fails...
A website can appear successful on the surface while quietly developing problems underneath. It may load correctly, handle current visitors, and support existing business operations, but that does not always mean it has a scalable website architecture prepared for...
Video has become one of the most important communication tools for modern B2B businesses. Companies use videos to explain complex products, showcase solutions, educate customers, support sales teams, and build stronger brand connections. However, as businesses demand more content...
The mobile app development landscape is changing faster than ever. Businesses today need powerful digital products delivered quickly, but traditional development processes often involve long coding cycles, separate teams for different platforms, and higher development costs.
The rise of AI-powered...
The mobile industry is moving from traditional application experiences toward intelligent, adaptive platforms. Businesses today need AI-ready mobile apps that can support emerging technologies like Apple Intelligence and Android Gemini Advanced to deliver faster, smarter, and more personalized user...
![Marketing Blueprint: The Complete Guide to Success in Marketing your ICO [ Infographic ] - Image 1](https://www.dotcominfoway.com/wp-content/uploads/2018/07/ICO-Marketing-Infographic.png)
![The Game Marketing Guide: Pre and Post-Launch Strategies [Infographic]](https://www.dotcominfoway.com/wp-content/uploads/2023/09/DCI-Game-Marketing-blog-1.jpg)
