2017 was the year of ICO (Initial Coin Offering). Speaking numerically, over five billion dollars were raised by the 900+ ICOs launched in 2017. However, less than 50 percent of these ICOs were actually successful. The reason – well, it could be a flawed product or flawed marketing, but even a great product is bound to fail without the support of an ace marketing strategy, isn’t it?
So, even as ICOs remain hot in 2018, due to increased competition and higher regulation, it is going to be more difficult than ever before to make your ICO work. Consequently, it is your ICO marketing strategy that is going to make the ultimate difference on your journey and decide the fate of your startup.
But how do you decide upon the best marketing strategy for your product?
At Dot Com Infoway, a globally leading IT and digital marketing agency, we understand your conundrum. So, to help you market your ICO in the most effective manner, we have prepared an infographic that explains everything from what is an ICO to the benefits of ICO to tips on successfully marketing an ICO in a simple and easy to understand manner.
This lucid infographic is a repository of useful information presented in a palatable manner. The data for the infographic is derived from credible sources such as Visual Capitalist, Cointelligence, Blockalive, etc.
How to Create a Successful Marketing Strategy for ICO?
What is ICO?
ICO is a new way to raise funds for a start-up or project through the sale of a new type of cryptocurrency, usually using Blockchain Technology.
Top Industries for ICO Funding
Infrastructure – 37%
Trading & investments -12.9%
Finance – 9.4%
Data Storage – 8.8%
Payments – 6.6%
Other – 27.5%
Reasons to Participate in ICO:
Long-term investment – 60%
Interest in Technology / Product – 22%
Speculation – 18%
How to Market your ICO Successfully?
1. Build a Killer Website for your ICO:
Before you launch your ICO, make sure you have a well-optimized website with:
Simple & Modern Design
Clear Navigation
Content with Relevant Information
Engaging video about what viewers can expect
Looking for ICO Marketing Services?
Dot Com Infoway provide End-to-End ICO Marketing Services in helping new businesses promote their ICO through successful marketing campaigns and make them reach their fundraising targets. Book a free consultation with our experts.
The app had more than 200 five-star reviews, a rating above 4.7, and consistently positive feedback. Yet product-page traffic was not converting into downloads, paid acquisition costs were rising, and non-branded visibility remained weak.An app store conversion audit revealed...
AI visibility is no longer defined only by search rankings. A website may perform well on Google and still remain absent when ChatGPT, Perplexity, Gemini, Copilot, or AI Overviews answer a customer’s question. DCI’s SEO-AEO grader tool evaluates whether...
The e-commerce buying journey is moving beyond traditional search, making AI product recommendations for e-commerce increasingly important. Shoppers now use ChatGPT, Gemini, Perplexity, and Google AI Mode to compare products and make purchase decisions.
This creates a new visibility challenge....
Email marketing is not dead. Generic email campaigns are. Customers now expect relevant messages based on their interests, behaviour, and buying stage. AI-driven email marketing tactics help businesses replace mass campaigns with predictive segmentation, personalised content, and smarter automation.
Achieving...
Mobile users expect fast, reliable, and seamless experiences across devices. As businesses evaluate the best app development service strategies to improve customer engagement and maximize ROI, many are increasingly choosing PWAs Over Native Apps. Progressive Web Apps (PWAs) combine...
Getting 50,000 app downloads is a milestone that many businesses celebrate. It often indicates that user acquisition campaigns, app store visibility, and marketing efforts are generating results. However, downloads alone do not determine whether an app is truly successful....
The way people search online is changing rapidly. Instead of browsing through multiple search results, users increasingly rely on AI-powered platforms such as ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews for instant answers. As a result, AI Visibility...
In today's highly competitive digital environment, businesses are finding it harder than ever to earn customer trust. Consumers are exposed to countless ads, social media promotions, and AI-generated content every day. As a result, authentic communication has become a...
The way people discover information online is changing rapidly. Instead of relying solely on Google search results, users are increasingly turning to AI-powered platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews to find answers, compare solutions, and...
Search is changing fast. Users now ask ChatGPT for recommendations, compare options on Perplexity, read Gemini summaries, and check Google AI Overviews before visiting websites. This shift makes the SEO & AEO Grader Tool important for brands that want...
![Marketing Blueprint: The Complete Guide to Success in Marketing your ICO [ Infographic ] - Image 1](https://www.dotcominfoway.com/wp-content/uploads/2018/07/ICO-Marketing-Infographic.png)
![The Game Marketing Guide: Pre and Post-Launch Strategies [Infographic]](https://www.dotcominfoway.com/wp-content/uploads/2023/09/DCI-Game-Marketing-blog-1.jpg)
