Here are some simple steps to enhance your SEO strategy:
Keyword Research is Key
There are more than 4.4 billion people in the world today who are active Internet users. In theory, that’s the number of people you can reach when you have a digital presence. Of course, you are only concerned about your target market and how you can convert them into sales. It all starts with the keywords.
When your prospect customers go online and log on to Google, what they type in the search box will decide the results. Marketers pay big money to get an insight into what their customers are thinking. Fortunately, data analytics take guesswork out of the equation. For instance, the Google Keyword Planner is one useful tool to help you find the right keywords that resonate with your target audience.
Another useful tool is the Google AdWords and Google Analytics, which provides a unique insight into the trending keywords according to industries and segments. The fact is that people don’t really go to page 2 of Google. According to estimates, more than 7 in 10 consumers find what they are looking for on the first page. Meanwhile, other tools like the SEMRush will also help you figure out the ranking keywords of your competitors.
Content is King
Having a digital presence is not enough. Some people populate their websites with text, images, and photos and believe that their work is done. But website optimization and good content are inexplicably linked with each other.
Having a good content will build up your credibility. Google even listed content among the top three factors to rank high in the SERP. The other two are authoritative links and Google’s own algorithm.
What makes good content? Here are some quick tips:
- Longer blog posts or articles tend to rank higher compared to short ones. A long article should be 1,000 words or more
- The content should be simple and easily understood
- Backlinks are material to establish credibility. Backlinking is when an authoritative site links back to your webpage or article
- Sprinkle the keywords around the article. Keyword density and keyword stuffing are always a struggle for balance
- Keywords should also be included in the title, meta tags, and the URL
Also make sure that your website is constantly updated with good content. This is also part of website optimization.
It stands to reason that you need a team of writers who will help deliver your message to your target market.
If you are not confident about your writing skills, you can outsource it to content specialists with experience in SEO.
Data Analytics
To be successful, you need to answer the following questions:
- What is my market?
- Who is my target audience?
- How do I reach my target audience?
- What terms do they use in searching for a particular product or service?
- What do they do when they are online?
- How do I convert my target audience into sales?
- How do I ensure sustainability?
Your SEO strategy should address the needs of your prospective customers. An effective marketing campaign ensures that your website will resolve all the pain points of search queries. This is why data analytics is very important. It gives you the baseline with which to build your search engine optimization campaign upon. There are several marketing automation tools in the market today that feature market analytics. They should help simplify your life, especially if you are a small business with no budget for a dedicated marketing team.