How Internal Communication with Mobile App Will Accelerate the Growth of Logistics IndustryAlfred
Globalization has made the logistics industry more competitive. Logistics companies are now expanding their operations to new trade zones, which has seen the movement of goods to distant places across the world.
While this has been received as good news by logistics companies, it comes with its share of challenges. The main one being internal communication.
The complexity of logistics requires effective internal communication to ensure smooth operation. Digital devices have helped managers to monitor goods from far off locations. Logistics mobile apps especially have helped them solve the challenges of internal communication. Now, they can communicate with employees even when they are on the road.
So how does internal communication using mobile apps help the logistics industry to thrive?
Below are eight ways the use of a mobile app for internal communication will help to grow the logistics industry.
1. Helping to Socialize Your Company’s Goals
Sharing company vision and goals with employees is very important in helping a company to grow. Companies in the logistics industry can use mobile apps to socialize business vision and goals to their employees.
Proper socialization helps employees to understand company goals and align with them. The result is a confident workforce that puts all its effort into realizing company goals.
In the logistics industry, employees who are farther from the leadership are less likely to be familiar with company vision. This hampers the growth of the sector since the workers cannot act in alignment with the set company vision and goals.
Organizations can tackle this challenge and accelerate the growth of the logistics industry by socializing the company vision and goals using proper internal communication tools.
2. Multipurpose Integration
For the logistics industry to grow, there is a need to integrate applications to improve efficiency. Organizations can integrate mobile apps for logistics with other third-party apps to form a centralized platform of communication. Such a platform allows employees to carry out additional tasks like sharing essential files, assigning tasks, reporting and invoicing.
When organizations successfully integrate communication apps to work more seamlessly with other apps, they become the centre of logistics business communication. This enables them to improve customer service, and automate business processes and thereby growing the logistics industry.
3. Enhancing Real-time Communication
Delayed communication can result in many bottlenecks in a company’s supply chain including increased costs. Internal communication with a mobile app can help increase real-time communication within logistics companies. This improves team collaboration and ensures that all business operations proceed as required.
The logistics industry is dynamic. Companies, therefore, need to come up with proactive strategies in order to thrive in this volatile environment. Mobile app for logistics helps companies to communicate any changes in strategy to the staff in real-time. This allows employees to adjust and work out the changes immediately. As a result, they improve efficiency and manage costs well.
4. Better Engagement and Safety
In the past, most logistics companies used emails as the primary form of communication in their organizations. Despite enhancing communication, emails have many challenges when used for internal communication. They are less engaging, they are irrelevant to some employees, and they have security risks.
Mobile app for logistics has been successfully used in place of emails for internal communication among any logistics companies. These mobile apps are fast and more engaging as they have video tools and they can allow employees to share their ideas on the platform.
Also, these apps increase safety which is an essential aspect in logistics. They have safety processes to keep conversations private and ensure malware attacks are kept at bay. They also have channels to report emergencies that occur directly from the field.
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5. Decreasing Redundant Meetings
Majority of logistics employees are either on the roads or working in the warehouse. This makes it difficult to schedule meetings to communicate processes or give new directives to the employees. Thanks to logistics app developments, there is no need to call for meetings with your employees for logistic business communication.
The mobile apps can allow you to communicate with your staff while they are still on their job. The employees can store their data in the app and post anything they want to communicate. This will, therefore, assist you to reduce redundant meetings and allow employees more time to increase their productivity and thus grow your logistics business.
6. Enhancing Transparency and Empowerment
Proper communication through logistics mobile apps can help empower staff and increase their productivity. Informed employees are more empowered since they understand what is expected of them and they know how to execute their tasks effectively.
Logistics companies that allow employees to share information freely increase transparency. According to Arlen Heere, COO of supply chain optimizer Ouintiq, companies need to be transparent. And those that will operate from non-transparency are not going to be sustainable.
Equally, transparency builds trust among employees and their managers. It also allows employees to understand each other which initiates respect and support and ultimately enhances teamwork among them.
7. Scheduling of Communication
Logistics business requires proper planning to operate efficiently. Logistics app development allows business owners to schedule important communication with their employees. This can include annual general meetings, daily reports, and weekly conference calls among others.
Having a schedule of such crucial logistics business communication will help you to stay organized. You will be able to access the information that you need quickly. Besides, you will not miss important dates on your company calendar.
8. Breaking Down Hierarchies
Vertical flow of information which has been characterized with a top-down movement has hindered the growth of the logistics industry. In some cases, information from the top managers fails to reach the employees on the lower end of the chain when one party fails to inform the other people below them.
Mobile app for logistics has helped to break down hierarchies by facilitating free transmission of information-both horizontally and vertically. Through the apps, the managers can directly communicate with the employees, who can also interact with their fellow employees.
Finally, effective internal communication between employees and management aids a company to move in the right direction. Well informed employees understand the vision of the business and align with it They are also more empowered and are likely to be very productive.
For the logistics industry to grow, therefore, companies need to embrace internal communication with mobile apps.