Pharmaceutical Industry Digital Marketing Solutions

Long gone are the days when patients would simply pay heed to the advice of their doctors and physicians and purchase medicines solely prescribed by them. Since research is easier on the Internet, they want to know whether the medicines and pharmaceutical brands recommended by their doctor or physician have a better alternative, and what perception people have with the medicines they have been prescribed. Crowd intelligence sometimes prevails medical intelligence. This is a reality of our times and this is why, as a pharmaceutical company, you should take your digital marketing strategy very seriously.

The success of your pharmaceutical company not just depends on the network of doctors and physicians recommending your medicines, it also depends on the perception that current and prospective customers and patients have, of your medicines. This is why, you need to constantly remain in front of them through informative articles, case studies, white papers, YouTube videos, blog posts, email campaigns and last but not the least, social media updates.


Our qualified, real-world-oriented digital marketing services can help you target the following verticals in your pharmaceutical industry:

  • Medical stores
  • Hospitals and health centers
  • Doctors and other health professionals
  • Chemist shops
  • Public health organizations
  • General public
  • Patients

Portray a friendly and reassuring image in front of your target audience with our strategic digital marketing services for the pharmaceutical industry in general and pharmaceutical companies in particular.

Digital Marketing Services for Pharmaceutial industry

DCI can help you leverage the disruptive nature of the Internet. We provide completely scalable digital marketing strategies that involve creating a highly positive and reassuring image of your brand among your target audience. Trust plays a very big role in the pharmaceutical industry and if people don’t trust your brand as a dependable medicine or pharma product, they’re not going to like to rely on it for the sake of their own health as well as the health of their loved ones. The same goes for doctors, physicians and pharmaceutical distributors: unless they have trust in your products, they won’t like to get associated with them.

Hence, positive perception through highly evolved digital marketing is very important for your pharmaceutical company. This involves SEO for all the relevant search terms you would like to be found for, as well as creating a vibrant presence on social media so that your target audience feels encouraged to engage with you on an ongoing basis.

SEO for ailments and medicines

Make your pharmaceutical brand easily noticeable for all the relevant search terms in your industry.

Establish a friendly and reassuring social media presence

Instill a sense of confidence among your prospective customers by constantly engaging them through useful and timely information and responding to their feedback.

Be a valuable part of the community

More than a business, the pharmaceutical industry is seen as a provider of wellness, health and security. Highlight that side of your business on an ongoing basis.

Pharmaceutical industry digital marketing services include

Since your target audience chooses different Internet platforms to access and share information, it is prudent to focus on multiple platforms to expand your reach. This is why DCI uses a multitude of techniques to increase your digital footprint including

  • Targeted SEO for your pharmaceuticals company or laboratory.
  • Targeted SEO for individual medicines and ailments.
  • A thorough analysis of your current pharmaceutical digital marketing activities.
  • PPC campaign management for search engines and social media websites for A/B testing of your pharmaceuticals company website or landing pages for selected drugs and medicines.
  • Setting up accounts on analytics platforms like Google Analytics, Universal Analytics and CrazyEgg.
  • Using deep analytics to streamline your pharmaceuticals company website.
  • Direct-to-customers-patients content marketing strategy including content marketing strategies to target broad as well as niche audience.
  • Multi-format content generation for selected medications and drugs and other pharmaceutical products.
  • Email marketing strategy for your pharmaceuticals company.
  • Customer-patient-retention program management including awareness of your various pharmaceuticals products.


DCI provides totally tailored digital marketing services around your brand and audience with the right mix of technologies, analytics, content formats and digital formats to reach your audience and keep it engaged. Once you partner with us, you will experience a marked improvement in your search engine rankings, social media engagement, conversion rate and email response rate. We will turn you into an influencer so that people trust your brand and believe in its efficacy.

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FAQs on Digital Marketing

Although what sort of individual digital marketing services you want to use depends on your business goals and budget, as a complete package we offer: search marketing, social media marketing, SEO, pay-per-click advertising consulting, email marketing, content marketing, web design, mobile marketing and online brand reputation management. We offer completely scalable online digital marketing services to suit every business need and every budget.

Yes, we offer weekly and fortnightly reports after we have clearly defined the KPIs with you. We use advanced web analytics tools to keep a tab on what sort of traffic our digital marketing effort is attracting to your website and make the appropriate changes in case the targeting is skewed.

Yes, we provide our digital marketing services to clients from all over the world. Although we are headquartered at Madurai in Tamil nadu, we have offices at multiple locations in the world, including the USA.

Because of the competition. Because of the sheer volume of information and interaction happening on the Internet. How do you reach out to your target audience? How do your target customers and clients find you? How do people know what products and services you are offering and why they should choose you over your competitors? Without a digital marketing strategy, it’s a complete chaos on the web. Some businesses realize this early on, and some realize after losing lots of money and time. Just like in the brick-and-mortar world you constantly need to promote your business, the same applies in the digital world. Digital marketing highlights your brand in front of your prospects. It encourages your prospects to visit your website. It keeps them informed so that when they need what you offer, they come to you instead of going to someone else.

Yes we do. The digital channels we cover are:

  • Pay per click
  • Social media marketing
  • Email marketing
  • Search engine optimization
  • Online brand reputation management
  • Content marketing and inbound marketing

Yes, along with digital marketing we can also build your online presence including your website and social media profile pages. We can also build mobile apps and mobile games exclusively to promote your business.


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