Google always has a regular habit of making new changes or updates to the outlook of its web layout and result pages. Usually Google will experiment the new updates or changes in beta stage only in certain selective data centers. Now recently local search results have joined that beta testing list, with some creative and innovative modifications to its outlook. Google’s willingness to experiment the local search results was first confirmed by Mike Blumenthal, a local search expert who shared some screenshots of Google displaying different layout for the local search results in his blog Google Testing New, More Integrated Local Search SERPs
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