Mobile Apps Marketing
At Dot Com Infoway, we engage in application marketing for almost all kinds of popular mobile apps - iPhone apps, BlackBerry apps, Android apps, Windows Mobile apps and others. Our understanding of every other app store environment and ranking algorithms help us guide you in the best possible ways to market your mobile applications.
Mobile Application Marketing Process
Being seasoned app developers of iPhone, BlackBerry, Android and Windows Mobile platforms, we know what sells on App stores. If you are just planning to build an app, we can provide you with the concept for your app and walk you through our mobile application development process and also, build an app for you. If, on the other hand, you already have an app and want us to promote it, we can layout an app marketing plan for you.
Our mobile app marketing process starts with our analysis of your app and other apps of similar kind. After a thorough study of your app and similar apps, we nail down the Unique Selling Point (USP) of your app. On deciding your selling point, we frame promotional strategies based on your USP. Below is a brief of our promotional process.
Breaking through the clutter
With the mobile app industry growing in leaps and bounds, every other app store - be it Apple's App Store or BlackBerry's App World or the Android stores - are cluttered with thousands of apps. Breaking through the clutter is the first thing that any app needs to do to reach out to consumers.- Pre-launch campaign to create expectation about app
- Strategically-timed launch to grab attention of maximum users
- Post-launch viral campaigns via mobile, web, videos, podcasts etc
- In-app campaign via app store's other popular apps
- Exciting updates to make existing users revisit your app
- Promotions on recent functionality upgrades to hook new users
- Paid promotion and review generation to drive downloads
- Suggestions for new upgrades based on user feedback
- Maintaining communication stream with users to ensure app popularity
- Establishing touch point with users to build value for your brand
Making it to Top positions
Making it to Top 100 or 50 is just as important as breaking through the clutter. Dot Com Infoway employs the best marketing ways to make your app hit the top positions in app stores. We engage in cross-promotions of apps - on the web through how-to videos, podcasts, viral campaigns, social media stream etc.- to ensure that your app reaches out target users and drives the maximum number of downloads.Staying Popular
One of the most difficult parts is making your app retain its top positions and popularity. It is normal for any well-promoted app to stay popular for a period of time and then fade into insignificance later. Dot Com Infoway prevents your app from reeling into that state. A survey says only 20% users return to use a free app after download and less than 5% use it 30 days later. We provide cure for this app-apathy from users by suggesting/promoting new upgrades, additions, value-added features for your app.In brief, Dot Com Infoway's mobile application marketing experts leave no stone unturned when it comes to promoting your app and driving the maximum number of downloads for it. We keep your app ever-new by promoting your recent app upgrades and even offering suggestions for such upgrades. Indeed, we make sure that your target users return to your app and use it continuously, again and again.
To know more about Dot Com Infoway's Mobile Application Marketing strategies or to get a free quote for promoting your mobile application, submit your requirements here.
Dot Com Infoway offers mobile app development services also. Get detailed information on our mobile application development process and mobile app portfolio here. Visit our iPhone application marketing page to get a glimpse of our expertise in iPhone app marketing.
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Dot Com Infoway, a CMMI Level 3 multinational information technology company, is a pioneer in delivering software development, mobile application and Internet marketing solutions and technologies to businesses. With offices in India, the United States and Netherlands, DCI is positioned to become a leader in delivering advanced IT services for your business.
For more information, email ask@dotcominfoway.com or visit our Contact Page.
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