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November 09, 2015

What’s Innovative in iOS 9 [Infographic]

In September, Apple released the latest version of its operating system for iOS devices. With a focus on intelligence and proactivity, Apple built its latest version to allow for the devices to learn their users' habits and tailor their...

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What’s Innovative in iOS 9 [Infographic]
November 04, 2015

Why the Apple App Store is Moving Toward a Curated Gaming Section

Apple quietly rolled out some changes in May that have significantly changed the way that the App Store's game section works when it comes to game downloads. The App Store has moved towards human editorial content, and has done...

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Why the Apple App Store is Moving Toward a Curated Gaming Section
October 07, 2015

Some Interesting Stats about the Mobile App Development Industry

It has been long predicted that mobile usage would soon overtake desktop usage, and the evidence gathered from various studies and surveys definitely proves it has. With mobile internet usage growing exponentially by the year, development companies are now...

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Some Interesting Stats about the Mobile App Development Industry
September 25, 2015

How Facebook Can Help You Avoid Mobile App Churn

While it may come as a surprise, Facebook wants to be the latest tool in your toolbox to reduce mobile app churn. The company has been tracking its mobile advertising with a variety of new techniques and metrics for...

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How Facebook Can Help You Avoid Mobile App Churn
September 09, 2015

8 Email Marketing Statistics You Need to Know

In an ever-changing business environment, organizations look to invest time and resources on marketing channels that are measurable, dependable, and profitable. Email marketing is a powerful means of business promotion in today's world of cut-throat competition. A well-planned email...

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8 Email Marketing Statistics You Need to Know
September 03, 2015

Google Play Store Gets Update With Nice Tweaks as Well as More Consistency With Material Design

Starting with Google Play Store version 5.7.6, users will probably notice a number of minor, while significant, changes. The Play Store is one of the elements of the Android operating system that can be upgraded on its own, so...

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Google Play Store Gets Update With Nice Tweaks as Well as More Consistency With Material Design
August 25, 2015

How Facebook’s New Mobile App Ads Can Save Advertising Costs

Facebook has recently introduced Carousel Ads in their mobile apps, which allow for multiple items, such as images, to be displayed in a carousel as opposed to individual ads. With this change, Facebook expects to reduce advertiser costs allowing...

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How Facebook’s New Mobile App Ads Can Save Advertising Costs
August 17, 2015

Twitter Just Made a Huge Jump in the Video-Advertising Space: Direct App Installs from Ads

Twitter has been making a lot of changes in their app space lately, and just took a big leap forward in improving monetization. Twitter is now letting video advertising automatically allow app installs on their mobile apps, having introduced...

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Twitter Just Made a Huge Jump in the Video-Advertising Space: Direct App Installs from Ads
August 07, 2015

Apple Adds New Features to Their App Analytics

Those looking for better analytics for their iOS apps just got a boost as Apple has introduced a number of new changes and tools to their App Analytics to help app developers get a better grasp of just how...

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Apple Adds New Features to Their App Analytics

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