2017 was the year of ICO (Initial Coin Offering). Speaking numerically, over five billion dollars were raised by the 900+ ICOs launched in 2017. However, less than 50 percent of these ICOs were actually successful. The reason – well, it could be a flawed product or flawed marketing, but even a great product is bound to fail without the support of an ace marketing strategy, isn’t it?
So, even as ICOs remain hot in 2018, due to increased competition and higher regulation, it is going to be more difficult than ever before to make your ICO work. Consequently, it is your ICO marketing strategy that is going to make the ultimate difference on your journey and decide the fate of your startup.
But how do you decide upon the best marketing strategy for your product?
At Dot Com Infoway, a globally leading IT and digital marketing agency, we understand your conundrum. So, to help you market your ICO in the most effective manner, we have prepared an infographic that explains everything from what is an ICO to the benefits of ICO to tips on successfully marketing an ICO in a simple and easy to understand manner.
This lucid infographic is a repository of useful information presented in a palatable manner. The data for the infographic is derived from credible sources such as Visual Capitalist, Cointelligence, Blockalive, etc.
How to Create a Successful Marketing Strategy for ICO?
What is ICO?
ICO is a new way to raise funds for a start-up or project through the sale of a new type of cryptocurrency, usually using Blockchain Technology.
Top Industries for ICO Funding
Infrastructure – 37%
Trading & investments -12.9%
Finance – 9.4%
Data Storage – 8.8%
Payments – 6.6%
Other – 27.5%
Reasons to Participate in ICO:
Long-term investment – 60%
Interest in Technology / Product – 22%
Speculation – 18%
How to Market your ICO Successfully?
1. Build a Killer Website for your ICO:
Before you launch your ICO, make sure you have a well-optimized website with:
Simple & Modern Design
Clear Navigation
Content with Relevant Information
Engaging video about what viewers can expect
Looking for ICO Marketing Services?
Dot Com Infoway provide End-to-End ICO Marketing Services in helping new businesses promote their ICO through successful marketing campaigns and make them reach their fundraising targets. Book a free consultation with our experts.
Your website traffic just dropped 25%. You're still ranking on page one, but users never click through. Sound familiar? Welcome to the reality of 2025, where Answer Engine Optimization is quietly revolutionizing how businesses get discovered online.
While traditional SEO...
You've just launched your new website after months of work, only to watch visitors bounce within seconds. Sound familiar? You're not alone. With over 1.7 billion websites competing for attention, creating a site that truly converts requires more than...
Your marketing team is scrambling to meet quarterly targets while juggling repetitive tasks that drain valuable hours. Sound familiar? You’re not alone. Nearly 88% of organizations are increasing their AI investments. Yet, most remain stuck with basic chatbots that...
Healthcare app downloads are exploding, yet 90% of health apps fail to retain users beyond the first month. That's a brutal reality hitting healthcare marketers hard: especially when you're competing against giants like Teladoc and MyChart while trying to...
Choosing the wrong web development partner can cost your business more than just money: it can derail your entire digital strategy. With 71% of small businesses now having websites and the global web development market projected to reach $89...
Your competitor just snagged a massive client because their content appeared in ChatGPT's response, while yours got buried in traditional search results. Sound familiar? Here's the reality check every digital marketer needs to hear – 40% of Gen Z...
Your competitor just automated their entire customer service department, reduced operational costs by 50%, and increased productivity by 88%. Meanwhile, you're still manually processing invoices and wondering why your team works overtime every week. Sound familiar? Welcome to 2025,...
You're staring at a dozen tabs of framework documentation, and that familiar anxiety creeps in. Should you bet your next project on React? Will Angular's complexity pay off for your enterprise client? What if Vue.js becomes the next big...
Your organic traffic is dropping. Google's AI Overviews are stealing clicks. ChatGPT answers questions without ever mentioning your brand. Sound familiar? You're not alone: millions of website owners are watching their carefully crafted SEO strategies crumble as AI reshapes...
Google's E-E-A-T framework has become the cornerstone of modern SEO success, fundamentally changing how search engines evaluate content quality. With over 4,400 monthly searches for "on-page seo" and growing interest in website authority signals, understanding how to implement Experience,...
![The Game Marketing Guide: Pre and Post-Launch Strategies [Infographic]](https://www.dotcominfoway.com/wp-content/uploads/2023/09/DCI-Game-Marketing-blog-1.jpg)
