2017 was the year of ICO (Initial Coin Offering). Speaking numerically, over five billion dollars were raised by the 900+ ICOs launched in 2017. However, less than 50 percent of these ICOs were actually successful. The reason – well, it could be a flawed product or flawed marketing, but even a great product is bound to fail without the support of an ace marketing strategy, isn’t it?
So, even as ICOs remain hot in 2018, due to increased competition and higher regulation, it is going to be more difficult than ever before to make your ICO work. Consequently, it is your ICO marketing strategy that is going to make the ultimate difference on your journey and decide the fate of your startup.
But how do you decide upon the best marketing strategy for your product?
At Dot Com Infoway, a globally leading IT and digital marketing agency, we understand your conundrum. So, to help you market your ICO in the most effective manner, we have prepared an infographic that explains everything from what is an ICO to the benefits of ICO to tips on successfully marketing an ICO in a simple and easy to understand manner.
This lucid infographic is a repository of useful information presented in a palatable manner. The data for the infographic is derived from credible sources such as Visual Capitalist, Cointelligence, Blockalive, etc.
How to Create a Successful Marketing Strategy for ICO?
What is ICO?
ICO is a new way to raise funds for a start-up or project through the sale of a new type of cryptocurrency, usually using Blockchain Technology.
Top Industries for ICO Funding
Infrastructure – 37%
Trading & investments -12.9%
Finance – 9.4%
Data Storage – 8.8%
Payments – 6.6%
Other – 27.5%
Reasons to Participate in ICO:
Long-term investment – 60%
Interest in Technology / Product – 22%
Speculation – 18%
How to Market your ICO Successfully?
1. Build a Killer Website for your ICO:
Before you launch your ICO, make sure you have a well-optimized website with:
Simple & Modern Design
Clear Navigation
Content with Relevant Information
Engaging video about what viewers can expect
Looking for ICO Marketing Services?
Dot Com Infoway provide End-to-End ICO Marketing Services in helping new businesses promote their ICO through successful marketing campaigns and make them reach their fundraising targets. Book a free consultation with our experts.
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