The Covid-19 outbreak has confined a big part of the population indoors. This has had a direct impact on mobile app usage trends, especially among on-demand mobile apps.
People are using mobile apps for various purposes. People who work from home use mobile apps for video conferencing and communicating. Students use mobile apps to attend online classes. People watch more entertainment through streaming services and play games. On-demand mobile apps are used to order food, groceries, vegetables, medicines, and an array of other items that can be safely left at the doorstep. If before the pandemic the use of mobile apps was an option for many, now it has become a necessity.
In the infographic below, we have compiled revealing trends on how the use of mobile apps has not just increased in numbers, but also in terms of the influence that they wield in people’s day-to-day lives, across devices and mobile operating systems like iOS and Android.
Are You Looking for a Mobile App Developing Expertise?
Dot Com Infoway is a leading mobile app development company, which creates scalable and interactive mobile applications that can amplify the level of user experience to meet any specific business requirements.
Coronavirus, a global pandemic, is rising every day and causing a global economic downfall. The demand for goods and services has increased and there is a skyrocketing growth seen in on-demand apps.
Mobile apps are a part of our daily lives. 2020 will continue to be a big year for the mobile app industry. In pandemic time 90% of mobile time is spent on apps
49% of people open an app 11+ times each day.
57% of all digital media usage comes from mobile apps.
48% of daily internet access happens via mobile devices
65% of smartphone users have at least one gaming app on their devices.
Mobile devices generate nearly 50% of global website traffic.
App users spend 77% of their time on their top 3 apps.
During the last week of March, there was a 132% increase in the number of installs compared to last year.
Largest Categories by Consumer Spend:
iOS – Games, Entertainment, Photo, and Video
Android – Games, Social, and Entertainment
Gaming Apps:
Gaming apps saw a 47% increase in sessions and 75% increase in installs
Non-gaming apps were 35% of the spend on iOS
Non-gaming apps were 15% of the spend on Google Play.
Aarogya Setu is the best example of an on-demand app during the coronavirus outbreak. 100 million downloads in 40 days. This mobile application was developed by the Government of India to connect essential health services with the people of India to fight against COVID-19. It was the 7th most downloaded app globally on both iOS App Store and Google Play.
Organic visibility on LinkedIn has become increasingly competitive. Standard posts may generate immediate reactions, but their reach often declines quickly as newer content enters the feed. A structured LinkedIn newsletter strategy addresses this limitation by converting followers into subscribers...
Instagram is no longer just a photo-sharing platform-it has become one of the world's largest content discovery engines. With Meta continuously prioritizing short-form video, brands that rely primarily on static image posts are experiencing declining organic reach, while businesses...
The way users discover businesses is changing rapidly. Instead of relying only on traditional search results, people increasingly use Google AI Overviews, ChatGPT, Gemini, and Perplexity for direct recommendations. AI Search Optimization helps brands improve visibility across these AI-powered...
AI-Powered Campaign Recommendations help advertisers improve bidding, targeting, budgets, creatives and campaign structures using real-time performance data. Under suitable conditions, these optimizations may increase conversions by up to 30%. Businesses can also use professional performance marketing services to evaluate...
Traditional video production can take weeks of scripting, filming, editing, approvals, and revisions. This limits how quickly businesses can respond to market trends or launch targeted campaigns. AI Video Generation allows marketing teams to create professional videos in minutes...
For companies under pressure to launch faster and control development costs, no-code vs custom code has become a critical product decision. No-code platforms can accelerate validation and reduce initial investment. Custom development offers greater control over architecture, integrations, performance...
The app had more than 200 five-star reviews, a rating above 4.7, and consistently positive feedback. Yet product-page traffic was not converting into downloads, paid acquisition costs were rising, and non-branded visibility remained weak.An app store conversion audit revealed...
AI visibility is no longer defined only by search rankings. A website may perform well on Google and still remain absent when ChatGPT, Perplexity, Gemini, Copilot, or AI Overviews answer a customer’s question. DCI’s SEO-AEO grader tool evaluates whether...
The e-commerce buying journey is moving beyond traditional search, making AI product recommendations for e-commerce increasingly important. Shoppers now use ChatGPT, Gemini, Perplexity, and Google AI Mode to compare products and make purchase decisions.
This creates a new visibility challenge....
Email marketing is not dead. Generic email campaigns are. Customers now expect relevant messages based on their interests, behaviour, and buying stage. AI-driven email marketing tactics help businesses replace mass campaigns with predictive segmentation, personalised content, and smarter automation.
Achieving...
![The Game Marketing Guide: Pre and Post-Launch Strategies [Infographic]](https://www.dotcominfoway.com/wp-content/uploads/2023/09/DCI-Game-Marketing-blog-1.jpg)
