The Covid-19 outbreak has confined a big part of the population indoors. This has had a direct impact on mobile app usage trends, especially among on-demand mobile apps.
People are using mobile apps for various purposes. People who work from home use mobile apps for video conferencing and communicating. Students use mobile apps to attend online classes. People watch more entertainment through streaming services and play games. On-demand mobile apps are used to order food, groceries, vegetables, medicines, and an array of other items that can be safely left at the doorstep. If before the pandemic the use of mobile apps was an option for many, now it has become a necessity.
In the infographic below, we have compiled revealing trends on how the use of mobile apps has not just increased in numbers, but also in terms of the influence that they wield in people’s day-to-day lives, across devices and mobile operating systems like iOS and Android.
Are You Looking for a Mobile App Developing Expertise?
Dot Com Infoway is a leading mobile app development company, which creates scalable and interactive mobile applications that can amplify the level of user experience to meet any specific business requirements.
Coronavirus, a global pandemic, is rising every day and causing a global economic downfall. The demand for goods and services has increased and there is a skyrocketing growth seen in on-demand apps.
Mobile apps are a part of our daily lives. 2020 will continue to be a big year for the mobile app industry. In pandemic time 90% of mobile time is spent on apps
49% of people open an app 11+ times each day.
57% of all digital media usage comes from mobile apps.
48% of daily internet access happens via mobile devices
65% of smartphone users have at least one gaming app on their devices.
Mobile devices generate nearly 50% of global website traffic.
App users spend 77% of their time on their top 3 apps.
During the last week of March, there was a 132% increase in the number of installs compared to last year.
Largest Categories by Consumer Spend:
iOS – Games, Entertainment, Photo, and Video
Android – Games, Social, and Entertainment
Gaming Apps:
Gaming apps saw a 47% increase in sessions and 75% increase in installs
Non-gaming apps were 35% of the spend on iOS
Non-gaming apps were 15% of the spend on Google Play.
Aarogya Setu is the best example of an on-demand app during the coronavirus outbreak. 100 million downloads in 40 days. This mobile application was developed by the Government of India to connect essential health services with the people of India to fight against COVID-19. It was the 7th most downloaded app globally on both iOS App Store and Google Play.
Search is changing fast. Users now ask ChatGPT for recommendations, compare options on Perplexity, read Gemini summaries, and check Google AI Overviews before visiting websites. This shift makes the SEO & AEO Grader Tool important for brands that want...
AI video generation is reshaping how brands, creators, and studios produce visual content. With advanced AI tools, teams can turn scripts, prompts, blogs, images, or product ideas into ready-to-publish videos for ads, reels, trailers, explainers, and campaigns.
How can a...
Search visibility is changing quickly. Ranking on Google is no longer only about keywords, backlinks, and technical SEO. The Google Trust Framework now plays a major role in how brands build credibility across Google Search, AI Overviews, ChatGPT, Gemini,...
AI customer support chatbots are now a serious part of modern customer support. Businesses use them to answer common questions, reduce ticket pressure, and support customers outside regular working hours. But after six months of practical use, one thing...
Boosting posts can increase visibility, but it does not always increase revenue. For D2C brands, the real challenge is not just getting more clicks; it is turning the right traffic into paying customers. A digital marketing funnel for D2C...
AI-Powered Personalization in Email Marketing has become a strong growth driver in SaaS Marketing, especially when inbox competition is high and customer journeys are complex. In this case-style blog, we explain how a B2B SaaS client improved open rates...
A lot of businesses are starting to notice the same trend. Their competitors consistently appear in ChatGPT, Perplexity, Gemini, and AI-generated search summaries, while their own websites rarely get mentioned. Even companies investing heavily in SEO are realizing that...
For years, SEO strategies revolved around backlinks. Businesses focused heavily on outreach campaigns, guest posting, and link-building activities to improve rankings and increase visibility. But today, AI-powered on-page optimization is becoming one of the biggest drivers of organic growth,...
Businesses today are investing heavily in paid advertising expecting fast traffic, qualified leads, and predictable growth. Yet many companies spending thousands every month are seeing a worrying trend: rising ad costs, lower conversions, and weaker returns. This has led...
Many businesses celebrate download milestones, but installs alone do not guarantee app success. Thousands of apps experience serious app retention issues where users install the app but rarely return after the first interaction. An app with 50,000 downloads and...
![The Game Marketing Guide: Pre and Post-Launch Strategies [Infographic]](https://www.dotcominfoway.com/wp-content/uploads/2023/09/DCI-Game-Marketing-blog-1.jpg)
